QUALTRICS - SOME AMAZING SURVEYS IN QUALTRICS BY THE CQU EXPERIMENTAL GAMBLING RESEARCH LABORATORY

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Video X – Examples of Awesome Surveys

Summary of Topics Covered:

• Importance of engaging online surveys

• Using Qualtrics for complex experimental designs

• Real-life examples of innovative surveys

• Tips for creating interactive and dynamic surveys

Script:

Hi everyone, I’m Dr. Alex Russell from the Experimental Gambling Research Lab at CQUniversity Australia. Today, I’m here to talk about Qualtrics and how it can be used to create awesome and engaging surveys. Before diving into Qualtrics and its capabilities, let me tell you a bit about myself. I work in the Experimental Gambling Research Lab, and this is our team. That’s me down the front. We’ve done some pretty cool things in recent years, including being part of the ABC Top Five Scientists, which was a lot of fun. If you have any early career researchers around you, I highly recommend they get in touch with me for help with their applications.

I’m also a STEM Ambassador, working to bring science to the community. Engaging with people outside universities is a significant part of what I do, and Qualtrics has been a great platform for creating engaging research.

There are many ways to gather data, such as focus groups, interviews, lab visits, and online surveys. With the ongoing COVID-19 pandemic, many traditional data collection methods are not feasible, making online surveys an excellent alternative. They offer several advantages, including no physical contact, ease of setup, and the ability to create complex and interesting surveys. Additionally, people are more likely to participate in surveys while staying at home during the pandemic.

We’ve all seen traditional surveys before, like the restaurant satisfaction survey with yes/no questions and ratings on various aspects such as price and location. These surveys are often considered dull and limited to collecting basic descriptive data. However, Qualtrics allows us to go beyond this and conduct experiments within surveys.

Let me show you some of our research to illustrate what can be done in Qualtrics. These examples might take a while to master, but I’m also creating a series of videos to train people on these advanced techniques.

Example 1: Wagering Inducements Study

We conducted a study on wagering inducements, such as “deposit $50 and get a $50 bonus bet.” We wanted to see how different types of inducements affect betting behavior. Participants bet on simulated contests with hypothetical money but kept any winnings. We randomized the presentation of inducements and used an experimental design within Qualtrics, something not easily done in other survey platforms.

Participants were shown various inducements, such as bonus bets, better odds, and cashback offers, along with different sports matches (e.g., AFL, cricket, soccer). They placed bets and watched highlight reels of the matches. We used videos recorded from Xbox games to make the survey engaging. The results showed that certain inducements, like cash rebates, led to riskier bets, providing valuable insights into gambling behavior.

Example 2: Customized Poky Interface

An honors student project involved creating a customized poky (slot machine) interface within Qualtrics using JavaScript extensions. Participants were randomly allocated to different conditions, playing a standard or enhanced poky interface. The enhanced interface tracked their playtime and winnings, making it easier for them to monitor their behavior. The experiment demonstrated how an informative interface could improve players’ awareness and control over their gambling.

Example 3: Stigma Reduction Interventions

We examined different approaches to reducing gambling-related stigma using educational, advocacy, and contact videos. Participants answered stigma-related questions before and after watching the videos. The interventions were randomly assigned, and the results helped identify the most effective methods for reducing stigma.

Example 4: Social Network Analysis

In a study on social networks, we asked participants to list the 20 most influential people in their lives and then answered questions about their relationships with these individuals. We used embedded data and piped text to carry previous answers into subsequent questions, creating a dynamic and personalized survey experience.

Qualtrics allows us to use JavaScript tools for various psychological tasks, such as go/no-go and Stroop tasks. You can find pre-programmed JavaScript tools online and integrate them into your surveys.

Overall, Qualtrics is a powerful platform that goes beyond simple surveys. It enables us to create engaging, complex, and interactive surveys that can also function as experimental tools. I’ll be sharing more videos on advanced Qualtrics features, including JavaScript extensions, embedded data, and piped text. These videos will be available on StaffNet, Research Moodle, and my YouTube channel.

If you have any questions or specific topics you’d like to see covered, feel free to reach out. I’m always happy to help and create content that meets your needs. Thanks for joining me, and I hope you find these examples inspiring for your research.